Video premiere: K-Riz - Less Is More

Today, the Cups N Cakes Network is excited to premiere the new music video for “Less is More” by Calgary’s K-Riz. The track comes from his September 2023 album One Way Ticket, his first released via Birthday Cake Records. One Way Ticket pulls from an assortment of influences and showcases K-Riz at his apex, glowing with confidence, embracing new experiences, and living in the moment. 

Featuring K-RIz's calming verses, breathy hooks from Ice Tha One and hypnotic production courtesy of Junia-T, it’s a moody jam where atmosphere takes precedence, striking a balance between melodic hip-hop and blissful R&B. The video was directed by Jason WH and features Lettisia as the leading lady. It focuses on the early days of a relationship, and depicts the singular focus that comes with a couple who are newly in love.

You can watch the video for “Less Is More” below, and you can stream the One Way Ticket wherever you stream music. Of course, you can also purchase the album over on K-Riz’s Bandcamp page.

Jeff MacCallumCanadian, Music, Cups N Cakes, Cups and Cakes, New, Canada, Indie, Premiere, K-Riz, Birthday Cake Records, Calgary